Our Story
Started in the heart of Italy, where art, architecture, and craftsmanship are woven into everyday life, Loro Peveriente was born from a desire to make time more meaningful.
For over 25 years, our family-owned atelier has followed one unwavering principle: time should be measured by moments, not just minutes. Every Loro Peveriente watch is handmade by skilled artisans whose techniques have been refined over generations — precision passed down like a treasured heirloom.
In a world racing forward, we chose a different rhythm — one of patience, craftsmanship, and timeless elegance. Our designs draw inspiration from Italy’s rich cultural heritage: the curve of a Roman arch, the glint of Tuscan sunlight on stone, the soft elegance of Florentine gold.
Our Peveriente Automatic embodies this philosophy — a rare piece born from meticulous hand-assembly, powered by precision, and wrapped in the elegance only Italian design can offer. It’s more than a watch — it’s a testament to where we’ve been, and a timeless companion for where you’re going.
Loro Peveriente
Time, inspired by Italian craftsmanship.